Use cases
Four situations, four questions, four test designs. Each page sets out what usually goes wrong, what a test looks like in that case, and what you end up holding at the end of it.
Entering Europe from Asia: how to pick your first country
For Asian wellness and preventive health startups with no European user yet: why Europe is many markets, what goes wrong, and how a multi-country test picks the first one.
Expanding to another EU country: why close is not the same
For EU wellness startups eyeing the neighbouring market: the traps of intra-EU expansion and how an eight-week usage test decides the move before the hire.
Backing your international roadmap with data before the next round
For founders raising with an expansion slide: what investors really ask, and how a market test turns the roadmap into evidence.
For investors: how to challenge a portfolio company's international plan
For VCs and angels: using an in-market usage test to challenge an expansion roadmap before the round closes, as diligence or as a tranche condition.